Booming Bun Business Online

Maxfield Bakery seems to be all sold on Buns at least on-line. I went to check the Maxfield Bakery web site, on Tuesday April 11, 2006, to look the prices of Easter Bun on-line. To my shock I was greeted by the notice below.




It seems that Maxfield is doing extremely well with this on-line venture. For years they advertised and marketed this service on Go-Jamaica.com & Jamaica-Gleaner.com along with other sites. In later years they even added to the advertising mix online an audio advertising clip on or before the Power106 FM stream. This was a good case of advertising to a niche overseas of Jamaicans scattered around the world by using web sites, on-line properties, that they new their target market visited. It would be good if other Jamaican advertisers followed suit.

nb:
The actual URL http://www.maxfieldbakery.com/(hrisug55brvue1ubixfd4hel)/default1.aspx
I suspect that the notice will be removed soon so I took a screenshot.

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